It wasn't until the 1960's that music videos started to become made with any sense of regularity; the fisrt band to really do this was The Beatles when they made promotional films for various tracks. But it would not happen on a regular basis until the Queen song "Bohemian Rhapsody" became extremely successful that record companies would shoot a video for nearly every song released. In the late 1970's TV shows were being created that were dedicated to music videos, and in 1981 MTV was launched, the first 24-hour music television. The first video shown on this channel was "Video Killed The Radio Star" by The Buggles. After this turning point music videos became very important in an artists career; not only does it promote their album and track, but it creates an image for them which helps to raise their profile and get people interested in them. A huge example of this is Madonna, who uses her music videos to reinvent herself countless times and keep herself in the public eye.
Music videos are extremely effective in raising the profile of artists and their most recent released tracks. Record companies use music videos in a number of ways to get as many sales as possible and to help get back some of the costs from production back in order to make a profit. A high profile example of this would be Lady Gaga, whose work I am going to be analysing in task 2. She uses music videos to cause controversy and to grab the attention of the audience by shocking them and using the weirdest ideas she can come up with.
The point of music videos is to cause a stir before the release of the single, ending in them getting the maximum amount of sales possible. Record companies want to keep their artist in the public eye for as long as they can – sometimes its months after the release of an album! Other ways that help keep the artists profile up is dedicated music video channels (The Hits, Kerrang, etc). The song will be played a few times a day and therefore everyone watching that channel will hear it; this will help people remember the song and buy the records. The more interesting the music video, the more likely the audience is to remember it. Interactive media platforms mean that we can also view the videos on the internet, which means the video has a higher chance of being watched. Examples of this include Youtube and iTunes, where you can also download the videos and put them on your iPods, PDA’s, etc.
Music videos are much easier to consume in this century due to the new technologies, downloadable and streamed content. This is very powerful in helping to raise sales as the publicity and views of the video is greatly increased by the internet and this generation’s usage of it. For example, a lot of the generation download music videos and put them on their iPod, or they watch it on Youtube. Lady Gaga exclusively aired her “Bad Romance” video on her official website before releasing it to the music channels and the TV.
Linking the music video to a film will also help to raise the artists profile as they will hear the track in the film, and may go out and buy it due to this. Soundtracks are great publicity as the track is getting itself stuck into another aspect of the media and making it get noticed even more than it would have on its own. Appearances on TV programmes, such as Dancing on Ice and XFactor, are also a popular way amongst artists to get publicity for the track.The main point of music videos is to entertain their target audiences. Every music genre has their own target audiences, and they all expect different things from their videos. For example, an R’n’B track has different codes and conventions to what a heavy metal track does; R’n’B tracks would use lots of women in little clothing dancing around a man wearing a lot of bling, whereas heavy metal tracks would have long haired, hairy men head banging and shredding on guitars. The point is that every genre of music has their own codes and conventions for what they need in a music video, and the target audiences like what they get and expect the same thing in each music video they watch; they know what they are getting and they like exactly what they are getting.
http://ezinearticles.com/?Some-History-Facts-on-Music-Videos&id=85854 January 14th - 3:30
http://www.articlesbase.com/art-and-entertainment-articles/what-is-the-history-behind-music-videos-1318869.html January 14th - 3:40
http://mercurie.blogspot.com/2009/07/history-of-music-videos-part-six.html January 14th - 3:45
Music videos are extremely effective in raising the profile of artists and their most recent released tracks. Record companies use music videos in a number of ways to get as many sales as possible and to help get back some of the costs from production back in order to make a profit. A high profile example of this would be Lady Gaga, whose work I am going to be analysing in task 2. She uses music videos to cause controversy and to grab the attention of the audience by shocking them and using the weirdest ideas she can come up with.
The point of music videos is to cause a stir before the release of the single, ending in them getting the maximum amount of sales possible. Record companies want to keep their artist in the public eye for as long as they can – sometimes its months after the release of an album! Other ways that help keep the artists profile up is dedicated music video channels (The Hits, Kerrang, etc). The song will be played a few times a day and therefore everyone watching that channel will hear it; this will help people remember the song and buy the records. The more interesting the music video, the more likely the audience is to remember it. Interactive media platforms mean that we can also view the videos on the internet, which means the video has a higher chance of being watched. Examples of this include Youtube and iTunes, where you can also download the videos and put them on your iPods, PDA’s, etc.
Music videos are much easier to consume in this century due to the new technologies, downloadable and streamed content. This is very powerful in helping to raise sales as the publicity and views of the video is greatly increased by the internet and this generation’s usage of it. For example, a lot of the generation download music videos and put them on their iPod, or they watch it on Youtube. Lady Gaga exclusively aired her “Bad Romance” video on her official website before releasing it to the music channels and the TV.
Linking the music video to a film will also help to raise the artists profile as they will hear the track in the film, and may go out and buy it due to this. Soundtracks are great publicity as the track is getting itself stuck into another aspect of the media and making it get noticed even more than it would have on its own. Appearances on TV programmes, such as Dancing on Ice and XFactor, are also a popular way amongst artists to get publicity for the track.The main point of music videos is to entertain their target audiences. Every music genre has their own target audiences, and they all expect different things from their videos. For example, an R’n’B track has different codes and conventions to what a heavy metal track does; R’n’B tracks would use lots of women in little clothing dancing around a man wearing a lot of bling, whereas heavy metal tracks would have long haired, hairy men head banging and shredding on guitars. The point is that every genre of music has their own codes and conventions for what they need in a music video, and the target audiences like what they get and expect the same thing in each music video they watch; they know what they are getting and they like exactly what they are getting.
http://ezinearticles.com/?Some-History-Facts-on-Music-Videos&id=85854 January 14th - 3:30
http://www.articlesbase.com/art-and-entertainment-articles/what-is-the-history-behind-music-videos-1318869.html January 14th - 3:40
http://mercurie.blogspot.com/2009/07/history-of-music-videos-part-six.html January 14th - 3:45
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